Pam danziger

The key for success in retailing today is to understand what makes shopping fun and then make sure the entire shopping experience is designed to maximize the shoppers' pleasure.

Jewelry has become an affordable luxury for fashion-forward women and men, as well as a favorite gift item in all price ranges. The jewelry market is becoming more democratic in the past decade as good quality and high design jewelry is now available at a much wider range of retailers. After all, Wal-Mart Stores with over $2 billion in jewelry sales in 2000 is now the nation's largest jewelry retailer.