Stuart sternberg

It's going to cost us some real money, and it's not something that necessarily will be here for forever. But when you're trying to make nice and when you're trying to show people that you're here for the long run, I think it's as clear an indication as anything we can do.

These are people who are going to have a big impact on the success of the organization. Timing is not as important as getting the absolute right people in.

We want to win. Will that make it a success? Absolutely. But there are other things that certainly would allow us to point to this year as a very successful year, and I think we're already on the way.

We've been constantly writing checks. I haven't looked at the balance yet. We have a good deal of money to spend but (team president Matt Silverman 's) job, along with management and myself, is determining how much do we spend today, how much do we spend over a three-year period, how much over a seven-year period, and, most importantly, where is the money deployed.

ACT and SAT each have their own parts of the country. The GRE has its lock on graduate admissions. And so, one could blame the companies, but really, economically, they have no incentive to change things very much because they're getting the business.