Wayne johnson

If he was living in fear he would have relayed that message.

It's a difficult topic, because there's a belief that there's money in this for the licensee. But the corporations typically aren't even sure there will be intellectual property. So the end product of this is tremendous delays.

We took a gamble on Johnson and he dogged it. We risked a lot of money to do it, and he didn't come through. But now Sam Peter is in that situation, too. We've got a lot of other good, young fighters. But Sam Peter is our franchise fighter, a guy who can really turn our company around, and this is the single most important fight we've had since Johnson-Ruiz.

They love winners here,

It's been his passion and his dream since he was 10.